If you want to know how to get a website first on Google, this article will give you a good idea of what it takes to achieve this goal.
Being on the first page of Google in the organic search results, that is, those positions for which you don't have to pay to appear there is one of the best and cheapest ways to generate exposure for your website.
The problem is that to appear on the first page of Google, in the area of organic results, and even better, to appear in the first place in searches is not something that can be achieved overnight.
Putting a website in the first place on Google is a medium/long-term job that involves a lot of techniques, as we will describe in this article. It is well known that most people nowadays use Google to find what they want on the Internet.
Therefore, in most digital marketing plans, Search Marketing is placed as one of the priorities, since appearing on Google is essential for the exposure of a brand.
Being on the first page has its advantages, such as more traffic to your website and increased engagement with online visitors. When your website does not appear on the first page of Google, you have a lower chance of earning a higher return on investment.
Google has the world’s highest market share and monthly visits. It is used by many businesses to enhance their reach to people worldwide. Search on Google got so popular it became a verb!
Have you ever wondered how many Google searches per day in 2022 there are across the globe, and just what are people looking for?
These Google search statistics and facts will leave your mind blown 🤯.
Almost 9 out of 10 people who use the internet depend upon Google to find various answers and one person makes around 3-4 Google Searches per day. This totalizes 9 billion searches per day!
Getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.
Knowing exactly how Google ranks websites is the first step for anyone who wants to understand the process of optimizing websites for search engines – SEO.
When you understand the criteria for ranking websites on Google, you can adapt your website and its content in order to get it listed in the top positions of the answer pages.
The ranking of websites on Google's answer pages is based on an algorithm that takes into account literally hundreds of factors ranging from the structure of the website to the mention of the pages of this website on social networks.
Of these factors, the best known is PageRank, the initial formatting of the Google algorithm that takes into account the number of quality links that point to a website. These days, in addition to PageRank, Google takes into account several other factors besides page content and links.
Understanding the methodology adopted by Google for the positioning of the sites in the pages of answers, you can adapt the structure of a site and the content that it presents, to better fit with these classification criteria.
Another important point to understanding how Google ranks websites is to know how to identify the areas of paid results and the natural results of response pages, or SERP - Search Engine Response Pages.
In the upper area of a Google answers page are located the Sponsored Links, that is, companies that through the Google Ads program. These companies pay to have their pages listed in this area every time a user types a certain keyword.
These results are also visible in images at the top of the list, for businesses that advertise on Google Shopping, and in the footer of results pages.
Just below the sponsored links area, we have the natural search results area, technically known as Organic Results. These are natural results of Google's algorithm evaluation process. To have a link displayed in this area, you pay nothing. The display in this area depends on the relevance of the pages.
As mentioned earlier, when ranking websites in the organic search area, Google takes into account a number of factors.
In the study of SEO – Search Engine Optimization, a digital marketing specialty that works with these factors, we focus our efforts on three principles:
1. Reputation – It is the technical concept that the site has with Google and involves issues such as site structure, performance, security and applied technologies;
2. Authority – It is the relevance that the site has within a certain semantic field and other quality criteria established by the search engine;
3. Popularity – It is the measure that expresses the concept that a site has with other sites on the Internet, measured by the amount of quality links that point to it.
To understand how Google ranks websites, it is necessary to align these three principles in order to strengthen the website and thus conquer the prominent positions on the answer pages.
When we develop SEO work on a website, we need to treat these three dimensions equally, as they act in a coordinated way, exerting influence on each other, and working as a set.
If we only deal with one or another dimension, we will not achieve the necessary balance to achieve the best positions in the searches.
Getting to the top of Google, or even just improving your ranking, is very doable, even for small businesses. It takes work and time, but it is one of the most important things you can do for your business. By knowing where and how to make adjustments, you can get your business the visibility it deserves. Here are some strategies:
I can help to get you to the first page of Google. Check out our variety of marketing services and get in touch today.